Here at Reveille, we love working with designers who put their heart and soul into their work. Matt and Carrie Eddmenson of Imogene + Willie are not only friends, but great designers to work with. We love their denim, we love their story, and most of all we love their passion. Matt and Carrie recently did a TED talk about their struggles in the industry and how they plan on reviving the American dream. We are honored to have such a great product in our store and help bring their dreams to life. Watch the video here: The Demise of Manufacturing is Killing the American Dream .