Matt & Carrie Eddmenson TED Talk

Here at Reveille, we love working with designers who put their heart and soul into their work. Matt and Carrie Eddmenson of Imogene + Willie are not only friends, but great designers to work with. We love their denim, we love their story, and most of all we love their passion.  Matt and Carrie  recently did a TED [...]

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Wedding Bells for Reveille!

Jess and Camille’s wedding was as blissful and perfect as our wildest romantic dreams! Camille wore a gorgeous Casablanca gown with a handmade cathedral-length veil.  Jess’s suit was of his own design, and made by Martin Greenfield in New York.  The happy couple was married at the Old Church, a downtown Portland landmark, and celebrated [...]

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“I Do!” Reveille’s Got Wedding Fever

EUPHORIA. Everyone at the shop is under its spell. With Jess Carson and Camille Pandian’s wedding just days away, the shop is filled with the energy of magic, anticipation, and above all, adoration. Out of their “boy meets girl” moment, Reveille was born, and beyond that, love and wedded bliss. We’ll be closing the shop [...]

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Reveille Dream: A Wardrobe To Last A Lifetime

  A Wardrobe to Last a Lifetime Independence Day is upon us and we’ve been thinking a lot about how fortunate we are to have a shop that expresses both our devotion to fashion and our pride for our U.S. heritage. At Reveille, we’re surrounded by vintage relics, 48-star American flags, classic Levis, and our [...]

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Rock and Roll Fashion (and Hair!)

We’re kicking off summer with good fashion and classy haircuts! Reveille owners Camille Pandian and Jess Carson stepped out recently to take part in a photo shoot to support Bishops, Portland’s most popular local barbershop. Look out for their ad in the Portland Mercury!   Thinking about rocking a pixie cut this summer? Holly (at Reveille) [...]

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You’re a Stone Cold Fox: Reveille’s Favorite Label

“… Josh Hartnett puts his arm around Lux and says, ‘You’re a stone cold fox.’ It means ‘you’re a babe,’ and we like to think you turn into one when you wear our clothes.”                                    - Stone Cold Fox [...]

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Spotted: Vanessa Hudgens in the Mariana Skirt from Kymerah!

  Looks like the weather in Los Angeles is heating up just like it is here in Portland! Vanessa Hudgens of High School Musical fame was spotted out and about staying cool in the gorgeous Mariana skirt from Kymerah–available at our NW 23rd location and online! A perfect skirt for the crazy hot weather we’re having–light, [...]

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Blue Jeans: The Fabric of Freedom

  We love it when we come across gems like this–this short CBS documentary offers a quick history of the world’s most popular fabric: denim. The video shows us Michael Allen Harris’ incredibly rare denim finds from old mines, the minds behind one of our treasured denim brands, Imogene & Willie, and Roy Slaper, who [...]

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The Eternal Sunshine of American Workwear: Takeshi Ohfuchi’s Post O’Alls at Reveille

  “I like American work clothes because they are anonymous. There is no particular image or style that has been created around workwear in fashion history – not from a movie or anything…that means you can wear them the way you like, with your own style.”                               – Takeshi Ohfuchi, from an interview with Inventory [...]