Native Oregonians Jess and Camille Carson opened Reveille–a brick-and-mortar shop–in May 2011. Their mission encompasses old world production values with an emphasis on small-scale production and quality over quantity. “You really see the difference in a garment a year into its life,” says co-owner Jess Carson. “When something is made well, it looks better with age, not the other way around.” Reveille stocks a global curation of brands from America, Japan, the U.K., Sweden, Germany, Australia and Canada. However apart in distance, these labels share a common credo: a return to processes which emphasize quality. “Because they’re making less of these items,” says Camille, “it makes them so much more unique. Designers like Stone Cold Fox or Samantha Pleet will begin with a limited amount of fabric that either they’ve developed–or it might be deadstock–so when that fabric is gone, the production run is over.” Reveille also sources a world-class selection of vintage from exclusive vintage houses in New York and L.A..
Jess Carson is a musician who recently returned to Portland after spending six years in L.A.. “There’s a lot of overlap in the music and fashion world, you know? In L.A. I was involved with these musicians and now a few years later, I’m working with the same people but in the fashion industry.” Camille also recently returned to Portland after spending six years in London, where she graduated with a Masters in Creative Writing. Camille put in time in London’s literary, fashion, and music scenes. Camille and Jess were married in July 2012.
November ’11 saw the launch of Reveille’s web store, making goods available beyond their 23rd Avenue address. Reveille promises the highest level of customer accommodation, and of course, second-to-none quality.